Shanghai, China
Speaking at a major international tourism and investment conference in Shanghai, Mr. Nguyen Hoang Minh, Co-CEO of Mereville Group, emphasized the accelerating growth of Vietnam’s coastal tourism market, particularly the strategic importance of Ha Long as a premium destination for global travelers.

His announcement comes as Mereville Group and Susdev Group move forward with their collaborative development: the Mereville Ha Long Luxury Spa & Hotel, a 5‑star beachfront and bayfront property set along the iconic Ha Long coastline.

During his keynote remarks, Mr. Minh stressed the unique momentum of Ha Long’s tourism ecosystem:

“Ha Long is entering a new era of global visibility. With its natural beauty, improving infrastructure, and increasing international arrivals, the city is evolving into a world-class tourism brand. This is the right time for premium hospitality investments.”

He noted that Ha Long has seen substantial growth driven by high-end leisure travel, cruise tourism, and a rising demand for wellness-oriented experiences. These shifts align with Mereville Group’s strategy of developing iconic hospitality projects rooted in sustainability and luxury.

“Our decision to launch a 5-star project in Ha Long comes from careful market observation. Travelers today seek more than accommodation, they seek transformative experiences that combine nature, culture, wellness, and sophisticated service. Ha Long offers the perfect environment to deliver this,” Mr. Minh said.

The upcoming Mereville Ha Long Luxury Spa & Hotel will feature elevated spa and wellness concepts, eco-conscious design elements, and expansive views of both the beach and the UNESCO-protected bay. The project is envisioned as a new architectural highlight for the region and a benchmark for future coastal developments in northern Vietnam.

Mr. Minh also emphasized the strategic partnership between Mereville Group and Susdev Group:

“Collaborating with Susdev Group allows us to merge international hospitality standards with deep local insight. Together, we aim to create an iconic property that elevates Ha Long’s tourism position on the global map.”

As Ha Long continues to evolve into an international destination for high-value travelers, this 5-star project is expected to contribute significantly to the region’s tourism competitiveness and long-term sustainable growth.